Paramount Coffee Company has been, and continues to be, involved in several charitable initiatives.  As an employee-owned business we are extra sensitive to the topics and causes that resonate with our team members.  While we have a growing national footprint (our coffee brands continue to grow in popularity and availability with major retailers or through our wholesale support of cafes and convenience store coffee stations) we do not forget our local roots in mid-Michigan.

How We Decide

First, we are extremely sensitive to the concerns of the workers and farmers that we partner with in coffee growing economies in the temperate zone known as the “coffee belt.”  So, when international initiatives created within our industry that address very specific concerns related to coffee workers and farmers – we are on-board.

Second, our associate/owners in our roasting plant and distribution center will sometimes shine a light on a local charitable event or cause that is specific to our own community.  The request may be for a short term need such as prizes for an event, or perhaps to meet a need for a more lasting level of support.

In either case, global or local we want to align with initiatives that give us the ability to make a difference.  That is why we are creating this Coffee That Cares category for our blog.  Watch for blogs on current initiatives. We will tell you how we are participating and how you can help as well.

Thanks for being part of Coffee That Cares.  When you visit our online store you will know when your purchase is making you part of a Coffee That Cares solution.  Learn more about about the cause and great coffees with the links below.